Tuesday, March 8, 2011
Evolution of "These Amazing Shadows" theatrical poster.
It's always fun to go back and review how we arrived at various decisions. We're really proud of our theatrical poster designed by Brian Oakes. The design process began centered on the idea of using movie posters from classic films that are on the National Film Registry. We use posters throughout our documentary and to great effect in our end credits (which can be viewed on youtube at the following link: TAS End Credits). Brian wanted to design a poster that would draw a person in to take a close look and to reward them with fascinating details.
In proposal #1 Brian came up with a concept that quickly suggests the general topic of our documentary. The large old style ticket says "movies." Then you get the pleasure of looking at each classic movie poster within our poster. Its active, bright and commercial.
Proposal #2 is a very artistic and nontraditional approach (a personal note - I love it). The movie title is a little hard to read, which draws you in to figure out what is going on. Once you're close you see that there are numerous strips of 35mm motion picture film on a single plane. What movies are they from? It's fun to try to figure them out. It's not commercial, a bit challenging and beautiful.
Brian's final design was a combination of ideas from #1 & #2, plus incorporating the graphic style he had designed for the documentary and the opening title text form. It's dark like a movie theater...filled with amazing shadows...full of detail...and elegant.