|Logo for the new IFC brand, Sundance Selects.|
We've worked on this project for two years and often wondered if anyone would care about the story we were trying to tell. So, as you can imagine this IFC sale is kind of encouraging.
It's been quite the adventure to get all our paper work ducks in a row to satisfy the IFC delivery requirements. It is a totally accelerated process. Issues that normally take 60 days to complete are being done in 10. Paul and I tend to be a little cavalier about business type things so thank goodness our producer, Christine O'Malley, and the rest of the production team (much love to Alex Calleros, Larry Ellis, Matt Radecki, Scott Johnson) are serious minded-detailed oriented-deadline prone people.
Maybe the coolest thing to come out of the IFC deal is that they are about to complete a trailer for our show. It a total gas to see the take a trailer editor from NYC has on our story. The trailer will be available next week so keep tuned to this blog.
We live in a world of specialization. In the movie business if you want a trailer, you don't just go out and get any old editor - you get a trailer editor. There are entire businesses dedicated to this specialized art. Take a look at the house that is cutting our trailer:
You can read more about Sundance Selects and our docs involvement at Movie City News: